A day later, that metric fell to seven minutes and 17 seconds, or the lowest that stat has been in the past three years. The day before the protest began, an average session on the website was about eight minutes and 31 seconds long. Over that same time period, Similarweb recorded a more dramatic decrease in the amount of time Reddit users were spending on the platform. Compared to the website’s average daily volume over the past month, the 52,121,649 visits Reddit saw on June 13th represented a 6.6 percent drop. Then, at the end of June 13th, Similarweb recorded fewer than 53 million daily visits to Reddit. By the end of the first day of the protest, daily visits were below 55 million. On the day before the blackout began on June 12th, Similarweb logged more than 57 million daily visits to Reddit across desktop and mobile web clients. Reddit usage metrics fallĮngadget reports that things continue to go well for Huffman. Even the bad guys were on the side of users. He then doubled down by threatening to replace moderators. Things got so bad that Huffman had to warn employees not to wear the Reddit logo in public, all the while making it clear that he didn’t give a– er, wasn’t interested in the views of Reddit users. A planned protest by what was initially a few dozen of the biggest subreddits eventually turned into more than 8,000 subreddits going dark for at least 48 hours. The developer revealed that the app would have to close as a result. The sorry saga kicked off three weeks ago, when it was revealed that Reddit would be demanding $20M a year for access to the API used by popular third-party app Apollo. While CEO Steve Huffman may be dismissive of the thousands of subreddits going dark to protest his planned API changes, new Reddit usage metrics show that the protests had a definite effect.Īnalytics data shows that daily visits dropped steadily as the protest unfolded, and average session length fell to the lowest level in three years … Background
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